Marketing Contracts

Disclaimer: These are educational scaffolds. Have a licensed attorney review before execution, especially for deals over $5K or involving exclusivity, IP licensing, or regulatory claims.

Files in This Section (all marketing contract types)

1. Influencer / Content Creator Agreement

Use when paying a creator (YouTuber, podcaster, Instagram, LinkedIn, TikTok) to promote your product.

INFLUENCER / CONTENT CREATOR AGREEMENT

Brand: [Your Company Name] ("Brand")
Creator: [Creator Name / Entity] ("Creator")
Effective Date: [Date]

1. CAMPAIGN OVERVIEW
Product/Service to Promote: [Product Name]
Campaign Name: [If applicable]
Campaign Period: [Start Date] to [End Date]

2. DELIVERABLES
Creator agrees to create and publish:

[ ] [X] sponsored post(s) on [Platform] — [format: photo / video / story / reel]
[ ] [X] video(s) on [YouTube / TikTok] — minimum [X] minutes
[ ] [X] podcast mention(s) or episode(s)
[ ] [X] newsletter feature(s)
[ ] [X] blog post(s) on [website]

CONTENT SPECIFICATIONS
- Tone: [Authentic / Educational / Entertaining — describe brand voice]
- Required mentions: [Product name, key benefit, CTA]
- Required hashtags: [#hashtag1, #hashtag2]
- Tracking link/code: [UTM link or discount code]
- Required disclosure: "#ad", "#sponsored", or "[Brand] paid partnership" per FTC guidelines

TIMELINE
Content draft due to Brand for review: [Date]
Brand feedback deadline: [X] business days after receipt
Final content live by: [Date]

3. APPROVAL PROCESS
Creator will submit all content to Brand for approval before publishing.
Brand will provide feedback within [3] business days.
Brand may request up to [2] rounds of revisions.
Creator will not publish content without Brand's written approval.

4. COMPENSATION
[Option A — Flat fee]:
Total fee: $[X]
Payment: $[X] on signing; $[X] upon content approval; $[X] upon publication

[Option B — Performance-based]:
Base fee: $[X]
Performance bonus: $[X] per [sale / signup / install] tracked via [code/link]
Performance period: [X] days from publication

[Option C — Product + fee]:
Product value: $[X] (provided at no cost)
Additional fee: $[X]

5. FTC DISCLOSURE COMPLIANCE
Creator must clearly disclose the paid relationship in all content per FTC guidelines.
Required disclosure language: "[Brand] partnered with me on this video." or "#ad" or "#sponsored"
Disclosure must appear: [prominently in caption / within first 30 seconds of video / verbally stated]
Creator is solely responsible for compliance with applicable platform policies and FTC guidelines.

6. INTELLECTUAL PROPERTY
Creator grants Brand a [non-exclusive / exclusive] license to:
- Repost, share, and republish the content on Brand's owned channels
- Use content in paid advertising for [X] months after publication
- Include content in marketing materials and presentations

Creator retains ownership of the content; Brand receives a license as described above.

7. EXCLUSIVITY (if applicable)
During the campaign period and for [30/60/90] days after final publication,
Creator will not create content for direct competitors of Brand.
Direct competitors defined as: [List or "companies offering [category] products/services"]

8. REPRESENTATIONS
Creator represents:
(a) Creator has the right to enter this Agreement and publish the content;
(b) Content will be original and will not infringe third-party rights;
(c) Creator has disclosed any material connections per FTC guidelines;
(d) Creator's audience is [genuine / not artificially inflated];
(e) Creator will not make false or misleading claims about the product.

Brand represents:
(a) All product information provided to Creator is accurate;
(b) Brand has the right to use any materials provided to Creator.

9. CONFIDENTIALITY
Creator will keep the terms of this Agreement and any non-public Brand information
confidential. Creator may disclose the existence of a paid partnership as required.

10. TERMINATION
Either party may terminate with [3] business days' written notice if the other materially
breaches this Agreement. Brand may terminate immediately if Creator posts content that
violates Brand guidelines, makes false claims, or engages in conduct harmful to Brand.
Upon Brand-initiated termination without cause, Brand will pay Creator for approved
content already published.

11. GOVERNING LAW
Missouri law governs. Disputes resolved by binding arbitration.

Creator: _____________________ Date: _________
Brand: ______________________ Date: _________

2. Marketing Agency Agreement

Use when hiring an agency for ongoing marketing services (SEO, paid ads, content, social, email).

MARKETING SERVICES AGREEMENT

Client: [Your Company Name] ("Client")
Agency: [Agency Name] ("Agency")
Effective Date: [Date]

1. SERVICES
Agency will provide the following services ("Services"):

[ ] Paid Media Management: [Google Ads / Meta / LinkedIn / other]
[ ] SEO: [Technical SEO / content / link building]
[ ] Content Marketing: [Blog posts, whitepapers, case studies]
[ ] Social Media Management: [Platforms]
[ ] Email Marketing: [Campaigns, sequences, automation]
[ ] Brand Strategy: [Positioning, messaging, identity]
[ ] Analytics and Reporting: [Platform, cadence]

Detailed scope of each service area is described in Exhibit A (Scope of Work).

2. PERFORMANCE STANDARDS
Agency will deliver:
- Monthly performance report by [5th] of following month
- Metrics tracked: [List: impressions, clicks, conversions, CAC, ROAS, etc.]
- Quarterly strategy review with Client leadership

3. FEES
[Option A — Monthly Retainer]:
Monthly retainer: $[X]/month
Covers: [Hours or scope description]
Overage rate: $[X]/hour for work exceeding scope

[Option B — Project-Based]:
Per-project fees as described in individual SOWs

Ad Spend:
Client is responsible for all ad spend budgets. Agency will not spend above
approved budgets without written approval.
Agency fee on ad spend: [X]% (if applicable)

Payment Terms: Net [15/30] days from invoice
Invoicing: [1st of each month / upon milestone]

4. TERM
Initial term: [3/6/12] months from Effective Date
Auto-renewal: [Yes — 30 days' notice to cancel / No — must renew in writing]
Termination for convenience: [30/60] days' written notice

5. REPORTING AND APPROVAL
All campaign materials (ad copy, creative, content) require Client approval before launch.
Client approval turnaround: [3] business days.
Agency may pause campaigns if Client fails to approve or provide feedback.

6. INTELLECTUAL PROPERTY
Work product created by Agency exclusively for Client under this Agreement
is owned by Client upon full payment.
Agency retains rights to its pre-existing tools, templates, and methodologies.
Agency may reference Client as a customer and show work in portfolio unless
Client requests otherwise in writing.

7. ACCOUNTS AND ACCESS
Client retains ownership of all advertising accounts, social media accounts,
analytics platforms, and other tools. Agency operates as an authorized user.
Upon termination, Agency will transfer all access to Client within [5] business days.

8. CONFIDENTIALITY
Both parties will keep the other's Confidential Information confidential.
Agency will not disclose Client's advertising spend, strategy, or results
to any third party without Client's written consent.

9. LIMITATION OF LIABILITY
Agency's liability is limited to fees paid in the prior 3 months.
Agency is not liable for ad platform changes, algorithm updates, or market conditions
outside Agency's reasonable control.

10. NON-SOLICITATION
During the term and for 12 months after, neither party will solicit the other's
employees directly involved in this engagement.

11. GOVERNING LAW
Missouri law governs.

Client: _____________________ Date: _________
Agency: _____________________ Date: _________

3. PR Agency Retainer Agreement

Use when hiring a PR firm for earned media, press relations, and communications.

PUBLIC RELATIONS SERVICES AGREEMENT

Client: [Your Company Name]
Agency: [PR Agency Name]
Effective Date: [Date]
Initial Term: [3/6/12] months

1. SCOPE OF SERVICES
Agency will provide:

[ ] Media relations: pitching journalists, securing coverage
[ ] Press release writing and distribution
[ ] Spokesperson preparation and media training
[ ] Crisis communications support
[ ] Award and speaking opportunity submissions
[ ] Analyst relations: briefings, research firm outreach
[ ] Social media PR support
[ ] Monthly coverage report

Target media: [Tier 1 national / trade press / local / podcasts — specify]
Target beats: [Specific journalists and publications to target]
Geographic focus: [US only / regional / international]

2. FEES
Monthly retainer: $[X]
Covers: [X hours] of agency time per month
Additional hours: $[X]/hour
Expenses (newswire distribution, travel, etc.): billed at cost with prior approval

3. PERFORMANCE AND REPORTING
Agency will provide monthly report including:
- Media outreach activity (pitches sent, responses received)
- Coverage secured (publication, reach, sentiment)
- Coverage clips and share of voice
- Upcoming opportunities pipeline

4. CLIENT RESPONSIBILITIES
Client will:
- Provide timely responses to media inquiries (within [2] business hours)
- Make designated spokesperson available for media on [X] hours' notice
- Approve press materials within [2] business days of submission
- Brief Agency on material news with [X] weeks' advance notice

5. EXCLUSIVITY
Agency will not represent direct competitors during this Agreement.
Direct competitors defined as: [List or general category]

6. NO GUARANTEED RESULTS
Client acknowledges that PR outcomes (media coverage, placements) cannot be
guaranteed. Agency commits to professional effort but not specific results.

7. CONFIDENTIALITY
Agency will keep all Client information confidential. Agency will not pitch
stories that Client has not approved.

8. TERMINATION
Either party may terminate with [30/60] days' written notice.
Upon termination, Agency will deliver all work product, media lists, and
contact information accumulated during the engagement.

9. GOVERNING LAW
Missouri law governs.

Client: _____________________ Date: _________
Agency: _____________________ Date: _________

4. Co-Marketing Agreement

Use for joint campaigns with a complementary company targeting the same audience.

CO-MARKETING AGREEMENT

Company A: [Your Company Name]
Company B: [Partner Company Name]
Effective Date: [Date]
Campaign: [Campaign Name or Description]
Campaign Period: [Start Date] to [End Date]

1. CAMPAIGN OVERVIEW
Both parties agree to collaborate on the following joint marketing initiative:
[Describe: joint webinar / co-authored content / bundled offer / email swap / event]

2. RESPONSIBILITIES

Company A will:
- [Specific deliverable 1 — e.g., "Host and promote the joint webinar"]
- [Specific deliverable 2 — e.g., "Email Company A's list of X subscribers"]
- [Specific deliverable 3 — e.g., "Provide $X in ad spend for promotion"]

Company B will:
- [Specific deliverable 1]
- [Specific deliverable 2]
- [Specific deliverable 3]

3. LEAD SHARING
[Option A — No lead sharing]:
Each company retains leads generated through its own channels. No lead sharing.

[Option B — Shared leads]:
Leads generated from joint campaign will be shared with both parties.
Lead sharing mechanism: [Joint form / mutual export / shared CRM]
Each party may contact shared leads independently.

4. BRAND USAGE
Each party grants the other a limited license to use its name, logo, and brand assets
solely for this campaign. Neither party may modify the other's brand assets.
All co-branded materials require written approval from both parties before use.
[Include brand guidelines as Exhibit A if available]

5. INTELLECTUAL PROPERTY
Content created solely by one party remains that party's property.
Jointly created content is owned equally; neither party may use it after the
campaign without the other's written consent.

6. COSTS
[Option A — Each pays own]:
Each party bears its own costs for this campaign. No cost sharing.

[Option B — Shared costs]:
Joint costs (e.g., ad spend, platform fees, design): split [50/50 / 60-40 / per Exhibit B]
Invoicing: [Company A invoices Company B / shared account / etc.]

7. RESULTS SHARING
Both parties will share campaign metrics within [14] days of campaign end:
- Leads generated by source
- Conversions (to trial/signup/purchase)
- Revenue attributed (if trackable)

8. CONFIDENTIALITY
Each party keeps the other's confidential business information (list size,
conversion rates, pricing) confidential.

9. TERM AND TERMINATION
This Agreement is for the Campaign Period only.
Either party may terminate with [5] business days' notice if the other fails
to fulfill its obligations. Terminating party forfeits any jointly created assets.

10. GOVERNING LAW
Missouri law governs.

Company A: _____________________ Date: _________
Company B: _____________________ Date: _________

5. Sponsorship Agreement

Use when sponsoring a podcast, newsletter, event, conference, or community.

SPONSORSHIP AGREEMENT

Sponsor: [Your Company Name] ("Sponsor")
Property Owner: [Podcast / Newsletter / Event Name and Entity] ("Property")
Effective Date: [Date]
Sponsorship Period: [Start Date] to [End Date]

1. SPONSORSHIP PACKAGE
Sponsor purchases the following sponsorship:

Package: [Title Sponsor / Presenting Sponsor / Supporting Sponsor / Custom]
Total investment: $[X]

INCLUDED DELIVERABLES
[ ] [X] ad reads / mentions per [episode / issue / event]
[ ] [Logo placement on: website / email / slides / materials]
[ ] [Dedicated email to audience of [X] subscribers]
[ ] [Social media mentions: [X] posts on [platform]]
[ ] [Booth / table / speaking slot] at [event name]
[ ] [Discount code for audience: [CODE] — [X]% off]
[ ] [Trackable link: [URL]]
[ ] [Other: describe]

2. AD COPY AND CREATIVE
Sponsor will provide ad copy / creative assets by: [Date]
Property will incorporate Sponsor messaging as naturally as possible.
Property retains editorial control; Sponsor cannot require specific claims
that are inaccurate or that Property does not endorse.
Property will send draft for Sponsor review [3] business days before use.

3. FEES AND PAYMENT
Total: $[X]
Payment schedule:
- $[X] due upon signing ([X]%)
- $[X] due by [Date] ([X]%)

4. AUDIENCE AND REACH
Property represents in good faith that its audience is approximately:
- Subscribers / listeners: [X]
- Open / download rate: [X]%
- Demographics: [ICP description if available]
Property will provide post-campaign report with actual reach metrics.

5. EXCLUSIVITY
[Option A — Category exclusivity]:
Property will not accept sponsorships from direct competitors of Sponsor
during the sponsorship period. Competitor defined as: [category]

[Option B — No exclusivity]:
This is a non-exclusive sponsorship. Property may accept other sponsors
in the same category.

6. CANCELLATION
By Sponsor with [30] days' notice: Sponsor forfeits [X]% of paid fees
By Property: Property refunds prepaid fees for undelivered placements

7. GOVERNING LAW
Missouri law governs.

Sponsor: _____________________ Date: _________
Property: ____________________ Date: _________

6. Affiliate / Referral Program Agreement

Use when setting up a structured referral or affiliate program.

AFFILIATE / REFERRAL PROGRAM AGREEMENT

Company: [Your Company Name] ("Company")
Affiliate: [Affiliate Name / Entity] ("Affiliate")
Effective Date: [Date]

1. PROGRAM OVERVIEW
Affiliate will promote Company's [Product/Service] through Affiliate's channels
and will receive commissions for referred customers who complete a qualifying action.

2. QUALIFYING ACTION
A "Qualified Referral" is a new customer who:
- Is referred by Affiliate via Affiliate's unique tracking link or code
- [Completes a purchase / signs up for a paid plan / stays subscribed for [X] days]
- Is not an existing Company customer
- Has not been referred by another affiliate within [X] days

3. COMMISSION STRUCTURE
Commission rate: [X]% of the [first payment / monthly subscription / annual value]
Commission type: [One-time per sale / recurring for [X] months / lifetime]
Attribution window: [30/60/90] days from first click
Minimum payout threshold: $[X]
Payment frequency: [Monthly on [date] / Net 30 after qualified referral confirmed]

4. TRACKING
Company will provide Affiliate with:
- Unique tracking link: [URL parameter or subdomain]
- Unique discount code (if applicable): [CODE]
- Access to affiliate dashboard showing clicks, conversions, earnings

5. AFFILIATE OBLIGATIONS
Affiliate agrees to:
(a) Promote Company honestly and accurately
(b) Not make false or misleading claims about Company's products
(c) Include required FTC disclosure when applicable ("#ad", "#affiliate")
(d) Not bid on Company's branded keywords in paid search
(e) Not create fake leads or engage in click fraud
(f) Not spam or use unsolicited email to promote Company

6. COMPANY OBLIGATIONS
Company agrees to:
(a) Provide Affiliate with accurate promotional materials
(b) Track referrals accurately and in good faith
(c) Pay commissions on all Qualified Referrals within [30] days of confirmation
(d) Provide Affiliate with marketing assets and product updates

7. PROHIBITED ACTIVITIES
Affiliate may NOT:
- Register domain names containing Company's trademarks
- Create fake reviews or testimonials
- Use Company's brand in a deceptive or misleading way
- Refer themselves or related parties
- Use cookie stuffing or other fraudulent tracking methods

8. TERM AND TERMINATION
This Agreement continues until terminated.
Either party may terminate with [14] days' written notice.
Company may terminate immediately for violations of Section 7.
Upon termination, commissions on already-confirmed Qualified Referrals will be paid.

9. BRAND USAGE
Company grants Affiliate a non-exclusive license to use Company's name and logo
solely to promote Company's products as permitted in this Agreement.

10. GOVERNING LAW
Missouri law governs.

Company: _____________________ Date: _________
Affiliate: ___________________ Date: _________

7. Brand Ambassador Agreement

Use for an ongoing relationship where someone regularly represents your brand.

BRAND AMBASSADOR AGREEMENT

Brand: [Your Company Name] ("Brand")
Ambassador: [Name] ("Ambassador")
Effective Date: [Date]
Term: [X months] — [Start Date] to [End Date]

1. ROLE
Ambassador will serve as a Brand Ambassador for [Product/Brand Name],
representing Brand authentically across Ambassador's professional and social presence.

2. DELIVERABLES
During the Term, Ambassador agrees to:
[ ] Post [X] times per month on [platforms]
[ ] Attend [X] Brand events or webinars per quarter
[ ] Participate in [X] co-created pieces of content per month
[ ] Provide [X] testimonials or case study interview per quarter
[ ] Make introductions to [X] potential customers or partners per quarter
[ ] Respond to Brand-related comments and DMs within [X] hours

3. CONTENT GUIDELINES
Ambassador will:
- Speak authentically from personal experience with the product
- Use approved messaging and talking points (Brand will provide)
- Disclose the paid partnership per FTC guidelines in all commercial content
- Not disparage competitors by name
- Obtain Brand approval for any content that makes specific product claims

4. EXCLUSIVITY
Ambassador will not serve as a brand ambassador or spokesperson for direct competitors
during the Term. Direct competitors defined as: [category or list]

5. COMPENSATION
[Option A — Monthly retainer]:
Monthly fee: $[X]/month, paid on [1st] of each month

[Option B — Product + fee]:
Product provided at no cost (value: $[X])
Monthly stipend: $[X]

[Option C — Equity]:
[X] shares of [restricted stock / options] per [vesting terms]

[Option D — Commission + retainer]:
Base: $[X]/month
Commission: [X]% of referred customer revenue for [X] months

6. INTELLECTUAL PROPERTY
Brand may use content Ambassador creates about Brand across Brand's channels.
Ambassador retains ownership of content; Brand receives a license.

7. MORALITY CLAUSE
Brand may terminate immediately if Ambassador:
- Engages in conduct materially inconsistent with Brand values
- Makes statements that harm Brand's reputation
- Violates any applicable law
- Is involved in a public controversy that reflects poorly on Brand

8. TERMINATION
Either party may terminate with [30] days' written notice.
Brand may terminate immediately per Section 7.
Ambassador will be paid through the termination date.

9. GOVERNING LAW
Missouri law governs.

Brand: _____________________ Date: _________
Ambassador: ________________ Date: _________

8. Photography / Videography Agreement

Use when commissioning original visual content for marketing.

PHOTOGRAPHY / VIDEOGRAPHY AGREEMENT

Client: [Your Company Name] ("Client")
Creator: [Photographer / Videographer Name] ("Creator")
Effective Date: [Date]
Project: [Description — product shoot / brand video / event coverage / etc.]

1. SERVICES
Creator will provide:
[ ] Photography: [X] hours / [X] final edited images
[ ] Videography: [X] hours of filming / [X] final edited video(s)
[ ] Duration of final video(s): [X minutes]
[ ] Deliverable format: [Resolution, file format, platform specs]
[ ] Raw footage/files: [Included / Not included / Additional fee]
[ ] Revisions included: [X] rounds

2. SHOOT DETAILS
Date(s): [Date]
Location(s): [ADDRESS OR "Virtual"]
Call time: [Time]
Estimated wrap: [Time]
Subjects/Products: [What is being photographed or filmed]

3. FEES
Creative fee: $[X]
Expenses (travel, equipment, props, talent): $[X] estimated; billed at cost
Licensing fee (if separate from creative fee): $[X]
Total estimated: $[X]

Payment:
- $[X] ([X]%) deposit due on signing
- $[X] balance due on [delivery / within 14 days of delivery]

4. DELIVERABLES AND TIMELINE
Final files delivered by: [Date] — [X] business days after [shoot date / approval]
Delivery method: [Google Drive link / WeTransfer / physical drive]

5. INTELLECTUAL PROPERTY AND LICENSE
[Option A — Full buyout — Client owns everything]:
Upon full payment, Creator assigns to Client all right, title, and interest in all
photos and videos created under this Agreement, including all copyright.

[Option B — License only — Creator retains copyright]:
Creator grants Client an exclusive / non-exclusive license to use the photos/videos:
- Purposes: [marketing, advertising, social media, website, presentations]
- Platforms: [All platforms / Online only / Print and digital]
- Duration: [Perpetual / X years]
- Geographic scope: [Worldwide / US only]
Creator retains the right to use images for portfolio purposes.

6. MODEL AND PROPERTY RELEASES
Client is responsible for obtaining signed model releases from all individuals
appearing in the content and property releases for any private locations.
Creator will not deliver final files until all required releases are provided.

7. CREDIT
[Option A]: Creator will receive photo/video credit when content is published.
[Option B]: No credit requirement — Client may publish without attribution.

8. CANCELLATION
By Client with [14+] days' notice: Deposit forfeited; no additional charges
By Client with [< 14] days' notice: [X]% of total fee due
By Creator: Full deposit refunded; Creator will refer a replacement if possible

9. GOVERNING LAW
Missouri law governs.

Client: _____________________ Date: _________
Creator: ____________________ Date: _________

9. Advertising Insertion Order

Use when buying paid ad placements in newsletters, podcasts, or digital publications.

ADVERTISING INSERTION ORDER

Advertiser: [Your Company Name] ("Advertiser")
Publisher: [Publication / Podcast / Newsletter Name and Entity] ("Publisher")
Date: [Date]

1. CAMPAIGN DETAILS

Campaign Name: [Name]
Campaign Period: [Start Date] to [End Date]
Product/Service Advertised: [Product Name]

2. AD PLACEMENTS

Placement 1:
- Type: [Newsletter / Podcast / Display / Dedicated Email / Social]
- Publication: [Publication Name]
- Date(s): [Specific dates or "first available in [month]"]
- Position: [Top / Middle / Bottom / Solo]
- Format: [Text / Image / Audio — 30-second mid-roll / etc.]
- Audience: [Estimated reach/subscribers]
- URL/Tracking: [Advertiser-provided UTM link]

[Repeat for additional placements]

3. CREATIVE SPECS
Advertiser will provide:
[ ] Ad copy by: [Date]
[ ] Images/assets by: [Date] — Spec: [dimensions, format, file size]
[ ] Audio file by: [Date] — Spec: [format, length, quality]

Publisher review period: [3] business days
Advertiser revision window: [2] business days after Publisher review

4. FEES
Placement 1: $[X]
[Additional placements]
Total: $[X]

Payment: [Due on signing / Due [X] days prior to first run / Net 30]
Payment method: [Check / ACH / Credit card]
Late payment: Placements may be cancelled for non-payment.

5. CANCELLATION POLICY
Cancel [30+] days before first run: Full refund
Cancel [15–29] days before first run: 50% refund
Cancel [< 15] days before first run: No refund

6. PERFORMANCE DATA
Publisher will provide post-run metrics within [7] business days:
- Opens/impressions delivered
- Clicks on Advertiser link
- Download numbers (podcasts)

7. EXCLUSIVITY (if purchased)
Publisher will not run competitor ads in the same [issue / episode]:
Direct competitors defined as: [category]

8. BRAND SAFETY
Publisher will not place Advertiser's ad adjacent to content that is:
harmful, offensive, politically divisive, or inconsistent with Advertiser's brand.
Advertiser has [3] business days to flag brand safety concerns after campaign runs.

9. GOVERNING LAW
Missouri law governs.

Advertiser: _____________________ Date: _________
Publisher: _____________________ Date: _________

10. Content Licensing Agreement

Use when licensing content you created for others to use, or licensing third-party content for your marketing.

CONTENT LICENSE AGREEMENT

Licensor: [Owner of content] ("Licensor")
Licensee: [Your Company or the company licensing from you] ("Licensee")
Effective Date: [Date]

1. LICENSED CONTENT
Licensor grants Licensee a license to use the following content ("Content"):
[Describe: article, photo, video, template, dataset, graphic, music, etc.]
[Include URL, file name, or attach as Exhibit A]

2. LICENSE GRANT
Licensor grants Licensee a:
[ ] Exclusive / Non-exclusive license
[ ] Sublicensable / Non-sublicensable license

To use the Content for:
Purposes: [Marketing / advertising / product use / resale / internal use]
Platforms: [Website / social media / print / all media]
Geographic scope: [Worldwide / US / specific regions]
Duration: [Perpetual / [X] years from Effective Date]
Copies/impressions: [Unlimited / up to [X]]

3. RESTRICTIONS
Licensee may NOT:
- Modify or create derivative works [unless: specify exceptions]
- Sublicense or transfer rights to third parties
- Use Content in a way that damages Licensor's reputation
- Use Content beyond the scope defined above

4. ATTRIBUTION
[Option A]: Licensee must credit: "[Licensor Name] / [source]"
[Option B]: No attribution required

5. FEES
[Option A — One-time fee]: $[X], due on signing
[Option B — Recurring]: $[X]/[month/year], due on [date]
[Option C — Royalty]: [X]% of revenue generated using the Content, payable [quarterly]

6. WARRANTY
Licensor warrants that it owns or has the right to license the Content and
that the Content does not infringe third-party rights.

7. TERMINATION
This Agreement terminates:
- At end of term (if not renewed)
- Immediately for material breach uncured within [10] days of notice
Upon termination, Licensee must immediately cease all use of the Content.

8. GOVERNING LAW
Missouri law governs.

Licensor: _____________________ Date: _________
Licensee: _____________________ Date: _________